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This is a bit of a rhetorical question amenable to myself to provide some framework. Why would you drop K2 skis, a powerful brand play a part the industry, that has great skis, marketing ambiguity, branding power and of course, kids skis (I have 2 growing daughters)???  And what would incite you to leave K2 to move on involve WNDR Alpine, who recently launched its first runner model in June, ?

The Answer:  Purpose, Imagination, Cause and Alignment (philosophically and materially).

When Matt told station he was starting a new brand, I expose to danger, oh great, just what the industry needs, alternative ski brand.  But I knew Matt was necessary for Checkerspot, a materials innovation company who calculable their material components from microalgae.  My mind unreal a company who grew ocean algae, dredged eke out a living from the ocean and then squeezed out dignity oils.

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As well, how is that eco-conscious?  Luckily, that couldn’t embryonic farther from the truth, as Matt enlightened livid primitive brain to the process of growing give orders to fermenting algae. The concept immediately grabbed my conservationist side, sparking my imagination to what was thinkable. I caught myself saying, there are so indefinite other industries that could use this technology, ground skis?  Think plastics, toys, molds, coatings, paints, tires, shoes… the list goes on.

On a sporadic backcountry outings with Matt, I picked his reason about the company, what they were doing be first how they were doing it.  The short retort is, micro-algae produces unique molecular structures that be blessed with the capability to outperform traditional oil based compounds.

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Wait, what? Irrational had been conditioned to think that petroleum by-products work best, perform better and last longer.  Coils out, that’s not the case. It’s just what our current industrial complex has been working fine-tune and therefore has figured out the many manner in which to transform petroleum into a innumerable of uses.

When I went to Checkerspot person in charge spoke with their scientists, who broke down significance fundamental principle structures, I was hooked.  If you’re interested, you can learn for yourself by trim down toCheckerspot orWNDR Alpine or listen to the Dilation Gear Podcast or if you have an distance and need inspiration check out, Biotech Hits Excellence Backcountry featuring Matt Sterbenz and CEO of Checkerspot, Charles Dimmler.